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B2B Lead Generation Methods2025 Research Report

Discover how top tech and SaaS companies are generating high-quality B2B leads in 2025 through AI-powered prospecting, personalized outreach, and strategic channel optimization.

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LaCleo Research

May 2025

2025 Edition

Key Findings Preview:

  • 88% of B2B companies use email for lead generation
  • AI-powered lead intelligence increases conversion by 35%
  • 73% of marketers rate webinars as top lead source
2,500+ words of insights

What's Inside The Report

Our comprehensive research uncovers the strategies and tactics driving B2B lead generation success in 2025

Top-Performing Channels

Detailed analysis of which lead generation channels deliver the highest ROI across different B2B segments in 2025.

AI-Powered Strategies

How leading companies are using artificial intelligence to identify high-intent prospects and deliver personalized outreach.

Account-Based Marketing

Case studies of successful ABM campaigns that deliver highly customized experiences for target accounts.

Metrics & Benchmarks

Key performance indicators and industry benchmarks to measure your lead generation success against.

Budget Allocation

How companies of different sizes are allocating their lead generation budgets and the returns they're seeing.

Real-World Examples

Practical examples from both startups and enterprises showing how they've optimized their lead generation.