A Better Way to Prioritize Leads: How LaCleo Scores and Sorts Your Pipeline

A full pipeline is great, but it only works if you know which leads to act on first. Sales teams often waste time chasing the wrong opportunities or miss out on hot leads because there’s no clear way to prioritize.

LaCleo changes that by applying predictive intelligence to every lead and sorting them based on fit, intent, and engagement.

The Problem with Traditional Lead Scoring

Most lead scoring systems are either too basic or too rigid. They look at:

• Demographics (job title, location)
• Firmographics (industry, company size)

That’s helpful, but it’s not enough. You could have a perfectly matched lead who is not ready to buy. Or a smaller, unexpected lead showing high engagement but ignored because of their size.

How LaCleo Prioritizes Smarter

We take a multi-layered approach:

1. Fit Score How well does the lead match your ICP? This includes:

• Role and seniority
• Company size and industry
• Tech stack compatibility
• Growth signals

2. Intent Score Is the company showing active buying signals?

• Fundraising
• New hires in key roles
• Tech adoption
• Job changes within the team

3. Engagement Score How are they responding to your outreach?

• Email opens and replies
• Website visits
• Social activity or mentions

Each lead is ranked using a weighted model based on these layers.

What You See in LaCleo

• A prioritized list of leads
• Tags for high-fit and high-intent
• Suggested next actions (follow-up, escalate, pause)
• Notes on recent activity and engagement

This gives your team the clarity to move fast on the right accounts.

Sales Efficiency Improves Instantly

• Reps stop chasing cold leads
• Managers assign territories based on opportunity clusters
• Campaigns can target segments showing the strongest signals

Less guesswork, more focused action.

Example Workflow

You run a campaign targeting HR leaders in mid-size healthcare firms. LaCleo:

• Scores leads based on their match to your ICP
• Highlights those with recent funding or job shifts
• Flags leads who opened your message twice
• Recommends the top 15 to follow up this week

You spend time on leads that matter, not just those who look good on paper.

Lead prioritization is not about working harder. It’s about working on what works.

With LaCleo, your team doesn’t just see a long list of names. They see a clear map of who to talk to, why they matter, and what to do next.

That’s how modern teams turn leads into pipeline—and pipeline into revenue.